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RE: Why Hive Needs a Makeover.. Branding, Marketing and Making Friends

in #hivelast year

100% agree as I'm guilty as charged. I don't think I've introduced anyone I know to Hive as they simply wouldn't 'get it' in its current format.

Poor UI, too complicated and too small in terms of reach right now.

Peakd has done a lot to help with the UI but it's still not enough when you're pitted against the other social media platforms.

We're still waiting for that 'killa app' I think...

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Totally fine with them making a decision at the Hive level to not Market to end users.

If content creators aren't their target market, that means they are selling RCs or marketing to Devs. (RC's take a lot of traffic) and Devs need to understand.. Why Hive?

it's not hard someone just has to do it

  1. Built in audience
  2. potential for funding from HDF
  3. Other techy things that devs would understand

They think not marketing to end users means no marketing, but it just means there is a different target audience.