yeah, doing something is better than nothing, which is what has been done in the past. I would be honestly surprised if this 7-11 ban wasn't simply reversed as soon as no one is paying attention though. Such public relations and spotlight for the media is quite common over here. As soon as no one is looking they will just return to what they have always done. I don't mean to be a pessimist, but I have seen initiatives like this come and go many times in Thailand.
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It's so sad man. They should think way more about the future and how badly the plastic will effect our planet. Also ppl need to be better educated to not throw rubbish on the streets.. This has a major impact for the nature, all animals and also the economy of Thailand. How many tourists will come when suddenly the last bit of sand beach is full with plastic..