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It seems like he's got the backing of someone or a group with seemingly limitless funds, I could only speculate who it is. He was broke a few years ago and now he's building the Titanic 2.0 (overseas) and has the funds to run an invasive advertisement campaign. I don't believe any of his nationalist catchphrases and it all seems to be idealistic emotionally driven propaganda for the most part.

So voting for him from my perspective is really a donkey vote but it has a <1% chance of shaking the system up a little bit if he wins a few seats.