Is Hive Selling Sizzle And... Stakes?

in #hive3 years ago (edited)

OK, so, I'm feeling quite impressed.

I'm impressed with @lordbutterfly and all the work he's doing to market, grow, and move Hive forward. I'm impressed with the structure he's created and the focus on influencer marketing. I'm impressed that he's brought on passionate people such as @guiltyparties. (Seriously, read his Why I'm On Hive Challenge response, it's fire.) I'm impressed with the budget. And I'm impressed he's done months of work —something close to a full-time job it seems— for little compensation.

Like... what!? That's incredible. That's passion. That's true love for Hive, from what I can see. (Sidenote: This man deserves real, abundant, monetary compensation for the work being done. Hopefully, we can find a way to 'realize' that.)

Anyway, I'm so glad @enforcer48 pointed out these marketing efforts to me. Inspiring stuff. And since this is only my 5th day here, I won't pretend I know anything about most of this. I don't even know how to buy/sell crypto or replenish my hive power. I know almost nothing.

But I do know about branding, messaging, & taglines because I help clients with this regularly over at jryze.me. I do know about sizzle and steak. And I may be able to contribute some value to Hive's marketing here.

So, what sparked all this?

Well, lordbutterfly's post thumbnail from a couple of weeks ago caught my eye. I love it, it's so cool!

It's cool because it's animated. It's the first 'moving' thumbnail I've seen on Hive, actually. It used a cool marketing style teaser gif. It was a black-and-red honey-comb that morphed into the words "Hive: Join The Revolution." (You can check it out here: Hive Marketing Proposal - Update 4.)

It's a flashy first impression, which I love. I'm just not sure it conveys the true value of Hive to others well. It's fantastic 'sizzle,' for sure. For me though, the tagline just doesn't convey a whole lot of 'steak.'

As a highly 'visual' person, I've done a similar thing many times, in many businesses. I focused so much on visual polish, that I neglected the importance of clear messaging and 'resonant' language.

After screwing up 11+ businesses in painful ways...

I finally realized the jaw-dropping power of targeted, purposeful language. I learned why copywriting is such a lucrative profession. I learned that persuasion is a key ingredient of marketing and overlooked by a surprising amount of people.

Before all this, @slobberchops got me thinking about Hive's name. In particular as a contrast to Hive-competitor Steem, and how its name clashes with the already-established gaming platform, Steam. Is hive better? Worse? That's subjective, but there are some pros. It's short, catchy, and the 'hive' concept matches well with 'social media.' So perhaps it'll get the job done. But it's the tagline that really inspired me to give my input, so I'll get back to it.

From Nike's "Just Do It" to M&Ms "Melts In Your Mouth, Not In Your Hand", taglines can do a lot of heavy-lifting to spread a project, campaign, or brand. Let's look at some potential taglines for Hive.

Which message is more likely to get my friends on board?

"Join The Revolution" or "Social: Uncensored"

Which message sets expectations more for newbies?

"Join The Revolution" or "Social For The Smart"

('cause straight up... you must be above average intelligence to navigate Hive, Crypto Keys, Stakes, etc. The messaging can evolve later, but for now, there's no point in targeting people of 'below average' intelligence for Hive marketing.)

Which message is clearer about the value of Hive?

"Join The Revolution" or "Social That Pays."

I believe these examples are eye-opening. If I want my friends to join Hive and have stakes in it, they need 'steak' in whatever I communicate to them. They need to be persuaded to ditch their current convenient and habitual platforms. Which means they need to get an emotional 'hit' from whatever I tell them. And although "join the revolution" is great, cool, and true... it's a 'generic' message that I imagine compels few, if any, to check out Hive. It won't work on my friends because they need a message that resonates, period.

I see it like a great song with sour notes in its opening, people instantly switch it off.

It may not seem fair for people to dismiss something just because of a 'wrong-fit' tagline, but this is reality. People make split-second decisions on the value of what they read. I'd hate to see a great Hive marketing effort be derailed just because its first impression is weaker than necessary.

And it's easy to solve. Just take the time to brainstorm better messaging. Ask questions like "will this persuade a viewer to read more?" etc. Or even better, get a brilliant copywriter on board. Copywriters are responsible for so much of the world's persuasion and society's adoption of new things. They are immensely valuable. Even my 'dabbling' in persuasive copy has been a game-changer for me personally, and I know it can help Hive.

Anyway, my main point is that I love Hive, I love the people contributing to it, and I love uplifting marketing & branding efforts when I can.

I've enjoyed my time on here so far.

(Even though I'm already out of RC and the @giftgiver's faucet isn't getting me back on track.) I've longed for a 'better' social platform for the world, and I'd love to see Hive be adopted as that.

The thing is... for that to happen the beliefs, moods, and choices of the minds behind Hive must be elevated. Understandings of growth, shareability, branding, culture-creation and more will need to rise. Wisdom is power. And it's an organic process relying on people contributing effort & upliftment when they feel called to.

One of my favorite things is when a creation like Hive blends 'sizzle with steak' so well that others can't help but embrace it. It doesn't always happen, but I aim to plant the seeds for that, regardless.

To sum up, as far as mass adoption is concerned:

Sizzle plus steak equals... stakes.

Hive_Social_That_Pays_Trimmed.gif

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You got a knack for writing. You should do well here.

On the marketing part... its a bit more of a complex story. The message you send out depends on the audience you want to attract. You dont want to make a promise to new users that they will get payed here, because they might not, at least not right away.
What you want to do is openly present the problem you are the solution to and get people hooked on that message primarily, with the monetary compensation being the bonus.

I think you got the jist of it, reading your post, but I just wanted to mention that "social media that pays" has proven to not be a good platform to push since it sets unreasonable expectations. We dont want to do that.
Owning your account, your community, 3 sec transfers, censorship resistance, anti cancel culture community, all that stuff is what sets proper expectations.

Thank you, I appreciate that!

And yes, I agree with you. Message A is chosen to resonate with Audience A. Message B, Audience B, and so on.

I also agree that the promise made is super important, I simply chose the most exaggerated example of the most obvious and appealing value to the masses that Hive provides. My main point was that "join the revolution" is a broad brand message that works best for established brands. (Apple didn't use "Think Different" until much later in their journey, and they began with clearer problem/solution pairs.) Anyway, sounds like you get it, and judging from all the incredible work you've done and are doing, I imagine it'll just keep getting better.

I made another post that emphasizes 2 other high-value qualities of Hive (including censorship-free and content-ownership), and messaging could easily be targeted to those instead. No obligation, but you may enjoy it as kind of a companion piece to this, since it covers barriers to entry as well: Hive Is Invisible, Just Like Me.

Either way, I'm honored you took the time to respond and clarify anything I may have missed, and ultimately, I believe we're on a similar page regarding this stuff. Wishing you a great day!

Worry about RCs no more Mr Teacher of Rebels, I have fired 100HP over to you via delegation till you get on your feet as it were :O)

That was cool. I've had bad luck with that. The first dude I hooked up took his earnings and delegated them away for profit as soon as he got them. The other two went silent the moment I offered help. LOL! And that's precisely why I didn't do it for so many years.

This dude seems okay. Full of piss and vinegar, ready to go.

I believe that whatever kindness and generosity we offer others does come back to us in some form. That said, like you, I've had experiences where I've invested into others who I believed in, and it didn't pan out like I'd hoped. I like to think that at the very least I planted the seed in them that there does exist kind souls on our planet, and I like to think they were a 'better investment' for the next person who gave them a chance, because of what I did. Of course, this could just be naivety on my part.

I guess what I'm saying is, I applaud your 'hooking up' of others, and I believe your actions added to the overall value of humanity / the economy, regardless of the immediate result (or lack of) in the people you dealt with.

Also, thanks for the vote of confidence. "Piss and vinegar" eh? (grin) I'll take it! :)

It's not really that big of a deal. Just more buttons to push. It's not like I'm borrowing them the car and it's coming back missing the seats and one side. Maybe they'll show up again with the rest someday? Who knows.

Fair enough, and thanks for clarifying. Since you shared your giving experiences, it felt to me like a good time to share my philosophy on giving. :)

Delegating can turn into a real pain. Might be 50 accounts on a list or more that require constant monitoring. So it's not a big deal, but can turn into a nightmare when it comes time to managing it all. It's never a permanent thing. But I hear you. You'll like voting. Every time you give, you get something back.

Hmm, makes sense, I think I'm getting the picture. Thank you. Perhaps I'll find out by delegating to others one day? I've been focused on creating content, 6 fairly in-depth posts in as many days means I haven't focused much on voting, so I'll explore it more soon. :)

Wow @ryzeonline your really good at expressing yourself through words. Please I need this. How can I learn. And I really want to learn about copyrighting. Can you help me out?

Thanks very much @drbenzz , I've poured a lot of love over the years towards refining my communication. It's definitely a skill I value.

The best way to learn is to 'teach'. Maybe you could start a C/Copywriting community here on Hive where everyone can teach each other? Anyway... in the meantime, you may get a jumpstart through my guide on The Basics Of Persuasion (https://jryze.me/persuasion/).

Or if you prefer alternatives, you could also study some persuasive copy masters such as: Blair Warren, Craig Clemens, Dan Kennedy, Eugene Schwartz, or even Cole Schafer. All of them have free materials that can teach you a lot. I learned by studying them and practicing over and over, technically 'self-taught.'

I hope what I've written here helps and is valuable to you, but please let me know either way.

Wishing you a great day.🙏

Yo! I have had many similar experiences. I agree on the piss and vinegar, hehe!

Wow! I'm touched and deeply grateful! I instantly feel like reciprocating somehow, but I'm not yet clear on what form that will take. In the meantime I'll just emphasize that I'm very, very appreciative @meesterboom ! :) P.S. You appear to have ten thousand followers, is that right? I... am inspired. Perhaps one day I'll achieve something similar, and we'll all look back on this initial delegation fondly? #thedream

We can but dream! It's no bother, I know what a pain in the chuff it can be starting out and having no RCs or at least so little that it limits your actions.

With even that small amount you don't have to worry about running out anymore. The RC system is primarily aimed at stopping spam accounts doing their thing so you don't need much to get over it.

10K, not sure how many are actually here now but it's a fine number!

I like your posts so far, we can always use another/more real people with originally thoughts and style :0)

And dream I shall! :)

Yes, I felt bewildered and frustrated when I realized I couldn't just 'post and contribute' like I do on other platforms, but I understand better now why it's that way. And I love that they have systems to stop spam accounts. I'm doing my best to use what I've been given and post something of value to others. (Not sure if my Eminem rehearsal today counts, but at least I added some philosophy to it.)

And it surely is a fine number. Inspiring!

Glad you like my posts so far, and I feel blessed to be included as one of the 'real people with original thoughts and style.'

Thank you :)

What about,

You Own Hive

or

Hive, You Own It

Hive: Where You Own You (Don't know. Vague.)

Hive: Social for Fun and Profit (Leaning towards generic, but also a spin on a familiar expression)

...

Or some other combination of words t0 emphasise the ownership (and responsibility) aspect. I think this approach could be more constructive than inadvertently promising huge profits, as it reflects the reality of the platform. This was covered exceedingly well by all involved 3 months before I ever got here, but anyway...

A small business analogy. You own it. It's yours. No one can take it away from you without going through you first (literally). Want to earn decent rewards? You have to put in the effort consuming, interacting, creating, or doing all three. It's your choice. The individual is in charge

In the same vein as your CEO idea but more earthy, perhaps. Not everyone cares to aspire to join the C-Suite and not everyone could even if they wanted to. The notion could well be alienating to some, or even most in this day and age. Contrarily, everyone wants to work for themselves and I believe everyone would, given the opportunity. However, it's a slogan at the end of the day, perhaps not to be taken that seriously. I'm no copywriter, but we're trying to communicate to the widest possible audience here, yeah?

To push the analogy a little further: Running your own small business is complicated, much like Hive

My 0.02¢. Interesting post thank you

Those are all great ideas, @focus.folks , and I'm thrilled to see other ideas and contributions being made here. Thank you!

Or some other combination of words t0 emphasise the ownership (and responsibility) aspect.

Perhaps "Hive: The social platform where every user's an owner." or "Hive: Where every member is an owner."

I've already covered most of what you mentioned in the 100+ replies I made in the comments of my controversial post on Hive Marketing (and it's sequel), so if you're interested in my thoughts on the matter I'd encourage you to read through them. :)

Your 0.02¢ are appreciated, thanks so much for stopping by and sharing. Wishing you a great day! 🙏

I'm so happy right now. I'm not used to coming to leave my comments and being LAST haha. Usually on other social platforms I've been the only one commenting and noticing Your amazing value @ryzeonline and I'm so grateful for all these comments, and that people here seem to truly value what you have to say. This brings me tremendous amounts of happiness. I cannot even express.
Thank you @meesterboom for being so generous. That's super kind of you and made me quite appreciative.

I think @saintchristopher might like this post since he is the one that turned me on to this amazing platform and loves it as much as the rest of the people commenting seem to as well.

Great post. Excellent marketing ideas...though I'm new here too and know even less than You, Jay, so I cannot comment on what would work or not. I do like the social that pays but others had excellent points about why it wouldn't be great. I do love the comment about attracting self-starters. Those are my people.

Brilliant post Dr. B. ❤️

~Love, Cyn

I'm happy too!

People will always catch on if the snow-pellet is pushed enough to become a snowball, then eventually an avalanche. :) Physics!

Yes, huge props to @saintchristopher for introducing you (and by proxy, me) to the Hive Blockchain. That's the kind of love this platform can really benefit from. Sharing, exposure, and onboarding new people is a valuable contribution and a major blessing.

It's interesting, I offered TWO other excellent tagline options in my post, but people only seemed interested or able to comment on the one in the gif.

Anyway, thanks for a great reply! :D <3

I love the gif and also the three word tagline "Social That Pays" at least it is catchy and generates interest, which is a good thing in my opinion. And at the end of the day we are all here also for the crypto rewards if you are honest. Community & rewards, right?

Thanks @vikisecrets! So glad you're feeling it. I chose Social That Pays for exactly that reason 'community + rewards.'

You summed it up nicely. And I was aiming for catchy interest generation, perhaps at the cost of tighter targeting.

It's also similar to LeoFinances landing page: "Join, Create, and Earn Crypto", only catchier.

All that said, it was just one example. A quick brainstorm, not a polished marketing campaign. And so far, no one has commented on the other two taglines I suggested in the post, which I thought was interesting.

Anyway, I appreciate your comment, and I'm glad you like it. Wishing you a fantastic day!

Welcome to Hive. Hive is a ocean of ideas. Yes, quite turbulent at times, sailing needs more time to learn, but whether you are a plankton, dolphins or orcas even whales, all fishes are one community of diverse engagements. Learn more enjoy more.

Yes, it is! Great metaphor! I like to think I'm becoming more and more of a skilled sailor every day. Thank you!

Welcome. I love your design suggestions...about Hive dapps.

Thanks! 🙏

That 'Social that pays' thing attracts folks expecting easy money. Then when they discover it's not easy, they say the platform is broken, or they complain about others, shooting them down, for not voting. Been down that road before...

Attracting self starters more interested in creating their own brand of content would be ideal. Target the 'easy money' crowd, and they show up writing generic articles based on existing information that's already been published a thousand different ways. Creating filler instead of content, trying to mine crypto instead of earning it from an actual audience.

I agree with you on this, as I have with the majority of what I've seen from you. :)

That particular message was just one example of many possible messages. That said, it's the one with the most mass-appeal, because 99% of people (even the nicest, kindest, most altruistic person you know) want money.

As for attracting self-starters with copy, it's mostly a quantity vs. quantity issue:

Use a broad-appeal, low-hanging-fruit message like 'Social That Pays', and attract a huge amount of people, of varying quality.

Use a more niche message like 'Social For Smart People', and you attract fewer people, but of higher intelligence, and likely better quality.

For sure they want money. But if they want the easy stuff it's better they show up knowing they can get started just by talking to people and hanging out. So many go for glory and fizzle out. There's other stuff around as well. Some games and, stuff. Just need to get them in the door, then slam the door behind them. Shake them down. Hand them a set of keys. Then make them figure out which door does what.

Yep! I'm not leading the branding efforts for Hive. So I expect whoever is to use their own brain and come up with effective messaging. I simply gave three decent-quality messaging options.

Interestingly, LeoFinance's headline on their home page is "Joine, Create, And Earn Crypto", so they're leaning towards the money-making side of things, and they'd probably love my 3rd option.

That said, if you and/or @lordbutterfly are leading the charge, you'll both likely take the marketing in a different direction. Perhaps my first option ("Social: Uncensored"
) would be more suitable then?

Either way, each direction attracts a different crowd, with different intentions. And one will likely attract 'more', 'faster' than the other. (If that matters.)

But both are valid, and I'm good with either approach. This post was never me advocating for "glory-seekers" or for branding shortcuts. :)

P.S. LOL at the 'slam the door behind them' metaphor, that's gold, made me smile, hehe.

Just to tie this all in with your previous post and the comments I made there.

I realize there are several markets all worth receiving a knock at the door.

The platform lacks consumers. Always has, since day one. 'Join, create, earn.' Creators are not consumers. They're the ones who give consumers a reasons to consume.

Again, 'Join, create, earn', that creates the problem where we've built a stage and forgot about the seats that surround it. LEO Finance is like a magazine, and does nothing to market its product to subscribers/consumers. Yet everywhere else, when one pays for a subscription, that money is gone forever. If the consumer was to purchase LEO, with the intention of supporting content, much like a subscriber, that consumer still has access to their funds even though they are staked. Plus each time they vote, they get a return. Then if at some point they decide it's not for them, the subscriber can have some, and maybe even more of their money back. That's a first in entertainment. That's how Hive works, and several other second layer tokens. Yet it's never marketed nor is the potential realized.

Consumers on other platforms spend all day in comment sections and earn nothing.

Screenshot (729).png

That's PeakD.

Yes! Join the conversation. But then it reads like the consumer is to spend money on free content. They won't, unless there's something in it for them. So I look at that and wonder why there's no mention of EARNING by joining that conversation. You might not see the comment upvotes now but with the next hardfork, comments will be rewarded again to their full potential.

Consumers outnumber creators by a huge margin, everywhere else. Consuming is the easiest task. We all do it. And I can tell you know as well as I do, you just need to get them in the door. Their money, the disposable income stuff, that comes later, once they're in and discover more perks of being a consumer. That's the door being slammed behind them. Every business wants their customers sticking around, browsing, making purchases, and always coming back for more.

The easy money is in consuming but the people who want the easy money think they have to create content to earn. They struggle with creating since it's not their forte, then leave, not realizing consuming would be a more suitable role. So they're gone. That's why we have so many accounts but so few active creators and very little actual consumption happening. One of main reasons, anyway.

Solid creators go where the people and the money is. That's why celebs mocked Youtube, up until they saw Youtubers earning millions and getting millions of views.

I'm not in charge of marketing, either. The business side of things here on Hive is something I truly admire.

I appreciate the tie-in to all our other comments :)

And I agree with you about consumers being integral and the bulk of any platform. That's the main reason I spoke up about messaging in the first place, and the main reason I offered 3 totally different directions for a campaign. So that one or more of them would get people thinking "What message will resonate with consumers most?"

I love how simply you explained the 'return' on voting in this comment. Really helps it click, thank you.

Perhaps messaging such as:

  • "Hive: Upvotes turned to assets."
  • "Hive: Consumers Win"
  • "Hive: Where Likes = Dollars"
  • "Hive: Social That Values You"
  • "Hive: Where Conversations Earn."
  • "Hive: Social Where You're Not The Product... You're The CEO"

Would be more in line with your vision? I totally agree getting people in the door is key, and all that other stuff comes later. And there are countless ways to market that. The same thing happened to YouTube, just as you said.

Ultimately, since bartering times, the correct messaging will generate interest in the correct target, and so long as it has the right blend of promise & believability... it will get people in the door.

Thanks for sparking more conversation about the business side of Hive, for taking my posts well, and for inspiring a deeper conversation about all this.

🙏🙂👍

It is pretty cool how consumers become part owners and have a say in the success of their favorite creators and even the games offered, along with the platform itself, in a sense. The intricacies can be difficult to explain, but not impossible. That's what number six brought to mind when you mentioned 'CEO'. It really highlights how decentralized media operates too, when looking at the entire picture. And that picture is also difficult to explain, but not impossible. Also cool how one typically accustomed to throwing their money away on entertainment/information of all kinds can now bring their wealth to a platform like this where the money can grow naturally and simply, as well as be invested utilizing one or many of the other investment opportunities available on chain. There's so much business happening here. It just needs an automatic door. A central hub of sorts. Then plenty of signs pointing in all directions, along with signs pointing back home.

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Check out the last post from @hivebuzz:

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Reading through these comments made me think..., 'he needs to read these..'

https://peakd.com/hive-174578/@slobberchops/demystifying-hive-so-you-want-a-big-vote

I write a series on aspects of HIVE, and how to 'behave'. No, you are not back at school, but the community expects people to conform to a certain extent, or the flags (downvotes) may start flying heh..

There's an index so you can find the old ones easier. Take some time to read through them (don't vote them as they are old). They will help you.

Awesome series! Thanks so much for linking these to me! :)

That said, I'm a bit confused. Hive was heavily marketed to me as 'free speech,' 'uncensored,' and having 'minimal rules.'

Now it sounds like there are far more rules than I realized? Or wait-- these are just your own personal rules for deciding what's worth 'curating'... right? (P.S. I just found out what 'delegation' is on Hive just yesterday, and I have no idea what 'curation' is, beyond its dictionary definition, but I'll get there.)

Anyway, reading your post, these are the rules I was able to discern:

  1. Post in English. -- I follow this rule :)

  2. Don't be too 'foreign or political.' -- I believe I follow this as well?

  3. Don't abuse tags. -- I believe I follow this? (Though I once used #ocd the day after @traciyork gave me a warm OCD welcome, not sure if that counts... my bad if so?)

  4. Post lengthy, original, quality content.
    I definitely aim for this, but I guess the users decide what's 'quality' for them?

Anyway, my gut says I'll understand more about 'rules' from the other posts in the series, and this latest Demystifying HIVE was more about curation criteria, yes?

Whew. 6 posts in 6 days, plus constant learning and blockchain research... this is beginning to feel like a full-time endeavor, heh! But rest assured, I will indeed read more, and I appreciate all your help, insight, and guidance as I get my footing on this platform. :)

Thanks again!

These are my personal curation rules, there are no hard fixed rules and you can do what you like, or say what you like. If someone doesn't like what you do, they will downvote you.

Don't confuse this with censorship as there is none here. It won't be removed as there is no central governing body to remove anything.

You can be as political as you like, but I won't generally vote things up like that... my choice.

Many new people are primed by their friends. 'Use the #gems tag and you will get a massive vote'. To me, it's fishing for attention, and I generally bypass such posts. You don't need to shout, we will find you if you are good.

In your first few days, you have managed to get the attention of some big fish, a lot better than I did when I started here. Go out and check their content (and others). You are only following 2 people, or were. It's a 2 way system.

Understood, and thanks for taking the time to clarify, it's appreciated.

I guess we could get into the technicalities of 'cancel culture' and 'downvoting' as censorship by popular opinion, but that's a whole other post I imagine, lol.

Ah, I've not been primed by anyone, but I can see how people might try and 'shortcut' the system in the ways you describe.

Great analogy about 'shouting', so perhaps I'll be taking a risk with all the tagging I'm about to do in my next post. I'm a bit nervous, but I'm gonna try it and see what happens because I really believe it'll be valuable to people.

I'm not really sure who's a big fish and who isn't (and I've never really cared anyway, since all that matters is that I'm sharing my authentic value and contributions, regardless of people's apparent status). That said, I'm so touched and appreciative to hear that.

As for following others, it's never really been my style. Christopher Nolan doesn't 'follow' many people, he just makes incredible movies, well worth consuming. Same with Neil Gaiman and his storytelling. They both pour their heart and soul into their content, and society recognizes the value and elevates it for them. I believe society will do the same for me. Is my content Nolan or Gaiman level? Maybe not, but when they were just starting out, they still had the same strategy: create greatness and allow others to do the following & engaging. Hopefully, people are able to recognize my value without me prowling around the platform and engaging... but if not, I guess I'll just 'fail' here, lol.

Still, I notice you have about 2k followers, and you follow about 200. As long as I'm following about 10% of the people who follow me... I'll have the same follower:following ratio as you. Hopefully that's good enough, right? :)

P.S. I noticed your profile mentions MTG. Do you play paper? Arena? Neither? Both?

P.P.S. At the risk of going overboard, thank you again for all your help.

I used to play MtG, these days I buy and sell... or more just sell. I have a huge old collection.

Fair enough, great how Magic can have value as a player, or a seller! :)

(Even though I'm already out of RC and the @giftgiver's faucet isn't getting me back on track.)

Hive is pretty cheap right now. Buying 50/100 yourself is 100% the best way to get going.

Thank you, I appreciate the tip. I'll do the best I can. For now, I'm researching "How To Buy Hive In Canada", and it appears I need to setup a crypto wallet, buy bitcoin into it, and then use that to buy Hive? The user-friendliness of this process is... interesting. :)

I believe you can do it easier with an exchange like Bittrex or Binance. Both allow you to deposit USD and I know Bittrex has a Hive-USD pair. So you'd just have to buy hive, and withdraw it then power it up.

Thanks so much! I'm Canadian but I'll look into these and see if they'll work for me. In the meantime, I've been super-blessed by @meesterboom who 'delegated' me some HP (which I don't fully understand, but my HP is up again, so that's good enough for me.) Now at least I'm able to respond to people commenting on my posts, so I'm off to do exactly that! :D Wishing you a great day!

Cool to see you on here. Hope you stick around; we need more like you ;-)

For me the tag line would be something like Take Back Social; as we have lost control over our own social media with with the current setup.

Thank you! I'm enjoying my stay here so far, and aiming for that to continue :)

Yes! 'Take Back Social!' Great tagline! This is what I like to see, people coming up with a marketable brand that resonates and speaks to the heart of Hive.

Much appreciated 👍🙂🙏