I think the 3.0 are already in. The investors care about money, fomo and defi === automation of yield.
But I must admit I stoped trying to convince people about Hive. Same as I stopped "selling" bitcoin and ethereum yeras ago.
I do mention it once in a while so when they will join they won't say: "why didn't you tell me". But thats it. No sweat. If it works (and it does) they will come.